Graphic design & branding Human-directed
Nutella Unica
Seven million jars, each with a unique label generated from a set of patterns and palettes designed by the agency.
Where the human came in
Designers drew the graphic vocabulary and the rules; the algorithm only combined them. Every jar still looks like Nutella.
Why it is not slop
Generative design in service of a brand system. Variety without losing identity, which is what most AI design fails at.
Seed entry: written from public sources and awaiting editorial review.