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Category · 10 projects

Video & animation

Short films, music videos, animation, motion design and documentaries directed by people and rendered with AI.

Projects in this category

Video & animation2025

El Eternauta

K&S Films & Netflix, with Eyeline Studios

The first Netflix original with generative AI in its final footage: a building collapse in Buenos Aires that the show's budget could not have covered the traditional way.

Why it is not slop. Included as a landmark, with the labour debate it started. One shot, disclosed by the company itself, in a series that nobody mistook for slop.

Video & animation2025

Kalshi NBA Finals ad

PJ Accetturo for Kalshi

A deliberately chaotic thirty-second spot generated with Veo 3 for about two thousand dollars of prompting, aired during the 2025 NBA Finals.

Why it is not slop. The ad leans into the weirdness of the tool instead of hiding it, and the maker published the whole process. A landmark for cost, not a model for taste.

Video & animation2024

Air Head

Shy Kids

A short film about a man with a balloon for a head, one of the first narrative pieces made with Sora.

Why it is not slop. The premise is built around what the tool cannot do well: a head that is supposed to look wrong. The humour and the pacing are entirely human.

Video & animation2023

The Frost

Waymark

A twelve-minute science-fiction film in which every shot started as a DALL·E 2 image, later animated.

Why it is not slop. Instead of hiding the artificiality, the film uses it as the texture of a frozen world. The limitation becomes style.

Video & animation2022

The Crow

Glenn Marshall

A dance performance filmed in a studio and re-painted frame by frame by an image model guided by the prompt of a crow.

Why it is not slop. A real body and a real choreography anchor every frame. The AI adds a painterly layer, it does not replace the performance.

Video & animation2022

The Heart Part 5

Kendrick Lamar & Dave Free, with Deep Voodoo

A single-take music video in which Kendrick Lamar's face morphs into O.J. Simpson, Kanye West, Will Smith, Kobe Bryant and Nipsey Hussle as the verses change perspective.

Why it is not slop. Deepfakes used as a storytelling device by the artist himself, in the open. The technique serves the lyric about identity, not the other way around.

Video & animation2022

Top Gun: Maverick, Val Kilmer's voice

Sonantic & Val Kilmer

Val Kilmer, who lost his speaking voice to throat cancer, returned as Iceman with a synthetic version of his own voice built from old recordings.

Why it is not slop. A voice clone made with the actor, for the actor. Restraint in how much it is used is what keeps it moving.

Video & animation2020

Unfinished Votes

Change the Ref & McCann Health

Joaquin Oliver, killed in the Parkland shooting, appears in a video asking young people to vote for gun reform, made with his parents.

Why it is not slop. The hardest ethical case in the catalogue, included because consent, authorship and purpose were handled in the open.

Video & animation2019

Dalí Lives

The Dalí Museum & Goodby Silverstein & Partners

Visitors to the Dalí Museum in Florida are greeted by a life-size Salvador Dalí who talks about his life and takes a selfie with them.

Why it is not slop. A deepfake used in the open, with the subject's estate, to teach. The technology serves the museum, not the other way around.

Video & animation2019

Malaria Must Die

Malaria No More & Synthesia

A campaign video in which David Beckham's lips are synced to nine languages so that survivors' voices speak through him.

Why it is not slop. Synthetic media used to pass the microphone, not to put words in someone's mouth.

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