Video & animation AI-assisted
The Heart Part 5
A single-take music video in which Kendrick Lamar's face morphs into O.J. Simpson, Kanye West, Will Smith, Kobe Bryant and Nipsey Hussle as the verses change perspective.
Where the human came in
Lamar performed every line on camera; the deepfake studio founded by the South Park creators applied the faces; the final verse, written from Nipsey Hussle's point of view, decides who appears when.
Why it is not slop
Deepfakes used as a storytelling device by the artist himself, in the open. The technique serves the lyric about identity, not the other way around.
Seed entry: written from public sources and awaiting editorial review.