Video & animation AI-assisted
A campaign video in which David Beckham's lips are synced to nine languages so that survivors' voices speak through him.
Real survivors recorded the messages; Beckham recorded on camera; the campaign disclosed the technique in the launch.
Synthetic media used to pass the microphone, not to put words in someone's mouth.
Seed entry: written from public sources and awaiting editorial review.
K&S Films & Netflix, with Eyeline Studios
The first Netflix original with generative AI in its final footage: a building collapse in Buenos Aires that the show's budget could not have covered the traditional way.
Why it is not slop. Included as a landmark, with the labour debate it started. One shot, disclosed by the company itself, in a series that nobody mistook for slop.
PJ Accetturo for Kalshi
A deliberately chaotic thirty-second spot generated with Veo 3 for about two thousand dollars of prompting, aired during the 2025 NBA Finals.
Why it is not slop. The ad leans into the weirdness of the tool instead of hiding it, and the maker published the whole process. A landmark for cost, not a model for taste.
Shy Kids
A short film about a man with a balloon for a head, one of the first narrative pieces made with Sora.
Why it is not slop. The premise is built around what the tool cannot do well: a head that is supposed to look wrong. The humour and the pacing are entirely human.